JOANN OH
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Strategic Plan Booklet

2023
Role: design, art direction
Skills: layout, typography


I designed an eight-page booklet presenting a three-year strategic plan for a non-profit providing palliative care in Uganda. I worked with a pair of consultants who provided the written copy and sourced photos from the non-profit.

I was not provided with an established brand guide from the non-profit or the consultants. The audience for this document is the non-profit leadership and their donors and stakeholders. I pulled colors and fonts from the non-profit's website.

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