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Together in Spirit2020
Role: designer, art director Skills: campaign collateral, layout, typography, color theory I created a suite of collateral for a fundraising campaign, including a print booklet and magnet, and ways to engage congregants while socially distanced. |
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Process notes:
This is an annual campaign, and previous years’ designs rested on photographs of Cathedral events throughout the calendar year. Though photography remained the direction for 2020, in the midst of a pandemic photos of large groups inside the Cathedral building were not an option. I instead used close-cropped photos of congregants’ faces to add warmth to the pieces. The magnet was fixed to a double-sided postcard for mailing. I placed a photo of the Cathedral vicar beneath the magnet as a reveal and nod to her energetic personality. We encouraged congregants to send us photos with the back of the postcard to celebrate making their pledges. Throughout the campaign we also asked congregants to share their love for the Cathedral. We provided a pdf reading “I love the Cathedral because” and the congregants filled in the blank and sent in photos of their printed signs. |
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